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WAEC MARKETING OBJECTIVE 2023 PAST QUESTION

WAEC MARKETING OBJECTIVE 2023 PAST QUESTION
WAEC MARKETING OBJECTIVE 2023 PAST QUESTION


Do you need the West African Senior School Certificate Examination (WASSCE) MARKETING Past Questions for Free? If Yes, you are in the right place, we provide complete WAEC past questions for download on our website.

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Table of Content

About WAEC

Full meaning of WAEC

W - West
A - Africa
E - Examination
C - Council

What is WAEC

The West African Examinations Council (WAEC) is an organization established by legislation to determine whether examinations are required for the public welfare in the English-speaking countries of West Africa., to administer the exams, and to issue certificates that are on par with those issued by comparable examining authorities internationally. The West African Examinations Council was founded in 1952, and its mission is to be a premier examination organization that advances the educational objectives of all its stakeholders.

For more info, you can visit: WAEC official website

How to check WAEC Result

To check your WAEC result, check the easy steps given in this post where we explained in detail step by step how you can check your WAEC result online. Click here to check easy steps to check WAEC result online

About MARKETING

Marketing is a subject that focuses on the activities involved in promoting, selling, and distributing products and services to customers. It teaches students how businesses identify customer needs, create value, and communicate effectively to attract and retain buyers.

The subject blends business, communication, psychology, and economics, making it valuable for students who are interested in careers in business, sales, advertising, digital marketing, customer service, and entrepreneurship.

Marketing also equips learners with the skills needed to research markets, develop strategies, set prices, manage promotions, and maintain strong relationships with customers.

Important Topics In MARKETING

  • Introduction to Marketing

  1. Meaning and Importance of Marketing
  2. Functions of Marketing
  3. The Marketing Concept vs. the Selling Concept
  4. Difference Between Marketing and Sales

    • Marketing Mix (4 Ps)

    1. Product – Types of Products, Product Life Cycle
    2. Price – Pricing Strategies and Factors Affecting Price
    3. Place – Channels of Distribution and Transportation
    4. Promotion – Advertising, Public Relations, Sales Promotion

    • Market Research

    1. Meaning and Importance of Market Research
    2. Methods of Collecting Market Information
    3. Data Analysis and Interpretation
    4. Types of Markets (Consumer, Industrial, Niche, etc.)

    • Consumer Behavior

    1. Buying Motives and Consumer Decisions
    2. Factors Influencing Consumer Behavior
    3. Customer Satisfaction and Loyalty
    4. Branding and Packaging Decisions

    • Sales and Promotion

    1. Types of Advertising and Media
    2. Personal Selling and Salesmanship
    3. Promotion Strategies and Tools
    4. Customer Service and Relationship Management

      • Retail and Wholesale Marketing

      1. Functions of Retailers and Wholesalers
      2. Types of Retail Outlets
      3. E-commerce and Online Retailing

      • Marketing and the Economy

      1. The Role of Marketing in Economic Development
      2. Marketing and Globalization
      3. Ethics in Marketing
      4. Government Regulations on Marketing Activities

      • Digital and Modern Marketing [Advanced/Optional]

      1. Social Media Marketing
      2. Email and Mobile Marketing
      3. Content and Influencer Marketing
      4. Data Analytics in Marketing

      Importance of Past Questions

      Past questions are important in your studies to help you have an insight of how the exam looks like and how to face questions related to different topics covered in the subject examination to be taken

      Excerpts From WAEC MARKETING OBJECTIVE 2023 Past Questions


      1.  The need for an item backed by the ability to pay by a consumer is ?
          A. demand. 
          B. want. 
          C. exchange. 
          D. utility. 

      2. An orientation that holds that a company s decision should include consumer satisfaction and                 community development is ?
          A. societal marketing concept. 
          B. production concept. 
          C. product concept. 
          D. selling concept. 

      3. The concept applied  by  XYZ Ltd that uses aggressive promotional efforts to  attract customers to         buy its brand of cosmetics is ?
          A. product concept. 
          B. societal concept. 
          C. selling concept. 
          D. production concept. 
            
      4. The process of bringing products to the attention of prospective customers is ?
          A. distribution. 
          B. promotion. 
          C. labelling. 
          D. branding. 

      5. The factors that influence the performance of marketing activities of a firm is marketing?
          A. orientation. 
          B. intelligence. 
          C. audit. 
          D. environment.

      6.  Which  of the following factors would influence a company's decision  to  change its production             process? 
          A. Technological factor 
          B. Social factor 
          C. Political factor 
          D. Demographic factor 

      7. The set of variables a confectionery company uses to execute its marketing strategy is marketing ?
          A. mix. 
          B. plan. 
          C. tactics. 
          D. policy. 

      8. Iron ore is classified as ?
          A. secondary' product. 
          B. semi-finished product. 
          C. consumer product. 
          D. primary' product. 

      9. Which of the following items is an example pf primary product? 
          A. Cotton 
          B. Handkcrchicf 
          C. Shirt 
          D. Head tie 

      10. A product that is bought frequently on impulse at lowcr prices is ?
          A. industrial goods. 
          B. unsought goods. 
          C. convenience goods. r 
          D. speciality goods. 

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      NAME:WAEC MARKETING OBJECTIVE 2023
      YEAR: 2023
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