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NECO SSCE MARKETING THEORY 2024 PAST QUESTION

NECO SSCE MARKETING THEORY 2024 PAST QUESTION
NECO SSCE MARKETING THEORY 2024 PAST QUESTION


Do you need the National Examinations Council (NECO) Senior School Certificate Examination (SSCE) MARKETING THEORY Past Questions for Free? If Yes, you are in the right place, we provide complete NECO SSCE past questions and answers for download on our website.

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One cannot overstate the value of using previous questions to help you study for your exams. You may learn what you already know, as well as what you don't know or don't know at all, and you can learn new things to read by using it as part of your preparation.

Table of Content

About NECO SSCE

Full meaning of NECO SSCE

N - National
E - Examinations
CO - Council
S - Senior
S - School
C - Certificate
E - Examination

What is NECO SSCE

The National Examinations Council (NECO) Senior School Certificate Examination (SSCE) examination is done by students who just finished senior secondary school. It was the first federal body in Nigeria to provide academic candidates with discounted registration and it was ordered to assume the National Board of Education Measurement's duties (NBEM). The Senior Secondary Certificate Examination and the General Certificate in Education are conducted by National Examinations Council (NECO) every June/July and December/January of the year, respectively.

For more information, you can visit the NECO official website

How to check NECO SSCE Result

To check your NECO SSCE result, check the easy steps given in this post where we explained in detail step by step how you can check your NECO result online. Click here to check easy steps to check NECO result online

About MARKETING 

Marketing is a subject that focuses on the activities involved in promoting, selling, and distributing products and services to customers. It teaches students how businesses identify customer needs, create value, and communicate effectively to attract and retain buyers.

The subject blends business, communication, psychology, and economics, making it valuable for students who are interested in careers in business, sales, advertising, digital marketing, customer service, and entrepreneurship.

Marketing also equips learners with the skills needed to research markets, develop strategies, set prices, manage promotions, and maintain strong relationships with customers.

Important Topics In MARKETING 

  • Introduction to Marketing

  1. Meaning and Importance of Marketing
  2. Functions of Marketing
  3. The Marketing Concept vs. the Selling Concept
  4. Difference Between Marketing and Sales

    • Marketing Mix (4 Ps)

    1. Product – Types of Products, Product Life Cycle
    2. Price – Pricing Strategies and Factors Affecting Price
    3. Place – Channels of Distribution and Transportation
    4. Promotion – Advertising, Public Relations, Sales Promotion

    • Market Research

    1. Meaning and Importance of Market Research
    2. Methods of Collecting Market Information
    3. Data Analysis and Interpretation
    4. Types of Markets (Consumer, Industrial, Niche, etc.)

    • Consumer Behavior

    1. Buying Motives and Consumer Decisions
    2. Factors Influencing Consumer Behavior
    3. Customer Satisfaction and Loyalty
    4. Branding and Packaging Decisions

    • Sales and Promotion

    1. Types of Advertising and Media
    2. Personal Selling and Salesmanship
    3. Promotion Strategies and Tools
    4. Customer Service and Relationship Management

      • Retail and Wholesale Marketing

      1. Functions of Retailers and Wholesalers
      2. Types of Retail Outlets
      3. E-commerce and Online Retailing

      • Marketing and the Economy

      1. The Role of Marketing in Economic Development
      2. Marketing and Globalization
      3. Ethics in Marketing
      4. Government Regulations on Marketing Activities

      • Digital and Modern Marketing [Advanced/Optional]

      1. Social Media Marketing
      2. Email and Mobile Marketing
      3. Content and Influencer Marketing
      4. Data Analytics in Marketing

      Importance of Past Questions

      Past questions are important in your studies to help you have an insight of how the exam looks like and how to face questions related to different topics covered in the subject examination to be taken

      Excerpts From NECO SSCE MARKETING THEORY 2024 Past Questions


      1. (a)What is marketing environment? (4 marks) 
          (b) List and explain four importance of marketing to Nigerian economy. (16 marks) 

      2. (a) In two ways, distinguish between selling concept and marketing concept. (4 marks) 
          (b)List and explain the four Ps of marketing. (16 marks) 

      3. Write short notes on the following: 
          (i) Government market (4 marks) 
          (ii) Institutional market (4 marks) 
          (iii) Reseller market (4 marks) 
          (iv)  Product development (4 marks) 
          (v)  Raw materials (4 marks) 

      4. (a) State two differences between consumer market and organizational market. (4 marks)
          (b) State six reasons why firms embark on marketing research. (12 marks) 
          (c) Outline four features of marketing research. (4 marks) 
       
      5. (a) Define warehousing.(4 marks) 
          (b) List and elucidate four functions of a warehouse to a business firm. (16 marks) 
       

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