Home
MARKETING
NECO

NECO SSCE MARKETING OBJECTIVE 2023 PAST QUESTION

NECO SSCE MARKETING OBJECTIVE 2023 PAST QUESTION
NECO SSCE MARKETING OBJECTIVE 2023 PAST QUESTION


Do you need the National Examinations Council (NECO) Senior School Certificate Examination (SSCE) MARKETING Past Questions for Free? If Yes, you are in the right place, we provide complete NECO SSCE past questions and answers for download on our website.

You might be wondering where to find the full set of NECO SSCE MARKETING OBJECTIVE 2023 past questions and answers for free, and which website to download it from. MySchoolBrod offers a complete list of the files for free on our platform. Simply visit our website, select your desired type, and download it to your device.

One cannot overstate the value of using previous questions to help you study for your exams. You may learn what you already know, as well as what you don't know or don't know at all, and you can learn new things to read by using it as part of your preparation.

Table of Content

About NECO SSCE

Full meaning of NECO SSCE

N - National
E - Examinations
CO - Council
S - Senior
S - School
C - Certificate
E - Examination

What is NECO SSCE

The National Examinations Council (NECO) Senior School Certificate Examination (SSCE) examination is done by students who just finished senior secondary school. It was the first federal body in Nigeria to provide academic candidates with discounted registration and it was ordered to assume the National Board of Education Measurement's duties (NBEM). The Senior Secondary Certificate Examination and the General Certificate in Education are conducted by National Examinations Council (NECO) every June/July and December/January of the year, respectively.

For more information, you can visit the NECO official website

How to check NECO SSCE Result

To check your NECO SSCE result, check the easy steps given in this post where we explained in detail step by step how you can check your NECO result online. Click here to check easy steps to check NECO result online

About MARKETING

Marketing is a subject that focuses on the activities involved in promoting, selling, and distributing products and services to customers. It teaches students how businesses identify customer needs, create value, and communicate effectively to attract and retain buyers.

The subject blends business, communication, psychology, and economics, making it valuable for students who are interested in careers in business, sales, advertising, digital marketing, customer service, and entrepreneurship.

Marketing also equips learners with the skills needed to research markets, develop strategies, set prices, manage promotions, and maintain strong relationships with customers.

Important Topics In MARKETING

  • Introduction to Marketing

  1. Meaning and Importance of Marketing
  2. Functions of Marketing
  3. The Marketing Concept vs. the Selling Concept
  4. Difference Between Marketing and Sales

    • Marketing Mix (4 Ps)

    1. Product – Types of Products, Product Life Cycle
    2. Price – Pricing Strategies and Factors Affecting Price
    3. Place – Channels of Distribution and Transportation
    4. Promotion – Advertising, Public Relations, Sales Promotion

    • Market Research

    1. Meaning and Importance of Market Research
    2. Methods of Collecting Market Information
    3. Data Analysis and Interpretation
    4. Types of Markets (Consumer, Industrial, Niche, etc.)

    • Consumer Behavior

    1. Buying Motives and Consumer Decisions
    2. Factors Influencing Consumer Behavior
    3. Customer Satisfaction and Loyalty
    4. Branding and Packaging Decisions

    • Sales and Promotion

    1. Types of Advertising and Media
    2. Personal Selling and Salesmanship
    3. Promotion Strategies and Tools
    4. Customer Service and Relationship Management

      • Retail and Wholesale Marketing

      1. Functions of Retailers and Wholesalers
      2. Types of Retail Outlets
      3. E-commerce and Online Retailing

      • Marketing and the Economy

      1. The Role of Marketing in Economic Development
      2. Marketing and Globalization
      3. Ethics in Marketing
      4. Government Regulations on Marketing Activities

      • Digital and Modern Marketing [Advanced/Optional]

      1. Social Media Marketing
      2. Email and Mobile Marketing
      3. Content and Influencer Marketing
      4. Data Analytics in Marketing

      Importance of Past Questions

      Past questions are important in your studies to help you have an insight of how the exam looks like and how to face questions related to different topics covered in the subject examination to be taken

      Excerpts From NECO SSCE MARKETING OBJECTIVE 2023 Past Questions


      1. The sum of the values that customers exchange for by taking possession of a product is ?
          A. demand. 
          B. discount. 
          C. price. 
          D. supply.
          E. utility. 

      2. Tunde received N50.000 airtime from Gio mobile network for using their services for five years.             Which type of promotion is this? 
           A. Patronage award 
          B. Premium offer 
          C. Price pack 
          D. Sales incentive 
          E. Sales rebate 

      3. The marketing activity which ensures that products get to the consumers is ?
          A. advertising. 
          B. distribution. 
          C. presentation. 
          D. promotion. 
          E. pricing. 

      4. A network of computers that connects users across the globe and stores information is ?
          A. browser. 
          B. e-mail. 
          C. e-web. 
          D. internet. 
          E. malware 

      5. The most suitable mode for conveying cars from Canada to Nigeria is by ?
          A. air. 
          B. land. 
          C. pipeline. 
          D. rail. 
          E. road. 

      6. The two groups that exist in a market are ?
          A. buyers and sellers. 
          B. manufacturers and consumers. 
          C. men and women. 
          D. retailers and producers. 
          E. wholesalers and retailers. 

      7. One of the characteristics of marketing research is that it ?
          A. does not take time. 
          B. induces waste of resources. 
          C. involves search for data. 
          D. is free of charge. 
          E. is not systematic. 

      8. Raw materials such as timber, steel and crude oil are usually bought in market. 
          A. consumer 
          B. government 
          C. industrial 
          D. organizational 
          E. reseller 

      9. Which of the following phrases is not used in the definition of advertising? 
          A. Identified sponsor 
          B.  Meets consumer needs 
          C. Non-personal 
          D. Paid form 
          E. Various media 

      10. One of the differences between ocean liners and tramp liners as means of transportation is that ocean         liners 
          A. convey cargoes only while tramp liners convey cargoes, mails and passengers. 
          B. have no definite routes while tramp liners have definite routes. 
          C. have fixed schedule while tramp liners have no fixed schedule. 
          D. is bigger than tramp liners. 
          E. operate flexible rate of charge while tramp liners operate standard rate of charge. 

      File Download Preview

      File Info

      file download information
      NAME:NECO SSCE MARKETING OBJECTIVE 2023
      YEAR: 2023
      CATEGORY:NECO SSCE
      SIZE: 3.45 MiB
      Download

      Conclusion

      Download your desired Past Questions in pdf format and you can always get more from previous years to date on our platform. If you find this platform to be helpful, please share this post with your friends on Facebook and other social media platforms. This will allow them to gain from the information you provided to them. Additionally, you may subscribe to our newsletter to receive updates from us on posts that interest you.

      With the best intentions, we post all content. If you are the owner of this content and think that your copyright has been broken or infringed, please send us a complaint at [email protected] and we will take the necessary action straight away.